Example: This form of modification, probably through the use of bands (HrdliÄka 1919), produced a long, narrow superior APPEARANCE (fig 8).
en: apariencia
Consumer
noun
a person who purchases goods and services for personal use
Example: In terms of influencing CONSUMER choice the deficiency payments policy has the effect of pushing up food prices and therefore reducing CONSUMER surplus
en: Consumidor
Costs
noun
an amount that has to be paid or spent to buy or obtain something
Example: To look into the initial COSTS and benefits that would come from converting the farm from commercial to organic.
en: Costos
Demand
verb
it refers to the desire, ability, and disposition o f consumers to buy any product
en: Demanda
life cycle
noun
the series of changes in the life of an organism including reproduction
Example: Raymond Vernon's idea of Product LIFE CYCLE also states that companies should initially introduce new products where there is a market for it.
en: ciclo vital
Market equilibrium
noun
occurs in those markets in which the quantity demanded by consumers equals the quantity supplied by companies
en: Equilibrio del mercado
Marketing
noun
Set of techniques and studies that aim to improve the marketing of a product
Example: A MARKETING channel can be put in place to link an organisation or producer to a service within which it can be made available to consumers
en: Mercadeo
Organization
noun
an organized group of people with a particular purpose, such as a business or government department
Example: Sadly, this account clearly illustrates how some ORGANIZATIONs define their goals not based on their expertise, or not targeting their clients, but their financial sources.
en: Organización
packaging
noun
materials used to wrap or protect goods.
Example: PACKAGING aesthetic, a cheery color with a tersely shape, is practicality favored by Chinese.
en: embalaje
Passion
noun
Emotion, feelings. The emotions as distinguished from reason, a strong taste or devotion for some activity
Example: The actions of Elizabeth Pepys also highlight that women could 'contradict patriarchy by PASSION'
en: Pasión
People
noun
A product focusing on a specific target market based on demographic, geographic, psychographic and behavioral characteristics. Once the target market is chosen, the company can develop its marketing strategies to target this market
Example: Control: Enough PEOPLE are allocated for a job, rather than cutting corners with a single employee
en: Gente
Place
noun
It represents the location where a product or service can be purchased and the distribution channel. coverage, assortments, locations, inventory and transportation of the product or service
Example: Not only is there a time period restriction in which trimming can take PLACE,but a restriction upon machinery that can be used may cause implications to the farmer
en: Lugar
Planimetry
noun
t is the measurement of plane surfaces; for example, the determination of, angles, horizontal distances and areas on a map
en: Planimetría
Preferences
noun
a greater liking for one alternative over another or others
Example: To make to most of this fact, it is crucial for those marketing organic food to better understand who the organic consumers are, what are their PREFERENCES and buying behaviour
en: Preferencias
Price
noun
the amount of money expected, required, or given in payment for something.
Example: When buying these chickens to put into your sheds, the PRICE for each bird will range from 50p to £2 each
en: Precio
Product
noun
an article or substance that is manufactured or refined for sale
Example: Exchange rates: The exchange rate between countries will affect the price of the PRODUCT and also the amount of import and export that occurs.
en: Producto
Promotion
noun
he publicizing of a product, organization, or venture so as to increase sales or public awareness.
Example: PROMOTION alone does not equal success, other factors from the marketing mix have to be incorporated.
en: Promoción
quantity
noun
the amount or number of a material or abstract thing not usually estimated by spatial measurement.
Example: The farm has total control of QUANTITY and quality from conception to consumption.
en: cantidad
supply curve
noun
The firm's supply curve shows the quantity that a producer is willing to sell of a good, at a given price, keeping constant the other factors that may affect the quantity supplied
Example: If the industry is monopolized, the industry SUPPLY CURVE becomes the MC curve of the firm.
en: curva de oferta
The demand curve
noun
a graph showing how the demand for a commodity or service varies with changes in its price
Example: For example the change in consumer surplus will depend on the elasticity of THE DEMAND CURVE and, therefore, the extent of the change in efficiency.
